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Billboards advertising in Multnomah County (Out Of Home Advertising)
Multnomah County is a strong billboard market because it contains Portland, Gresham, Portland International Airport, major freight and commuter corridors such as I-5 and I-84, dense employment districts, universities and some of Oregon's busiest shopping and visitor areas. Businesses can compare billboard locations throughout Multnomah County and build campaigns with AllMediaDesk's self-service platform, helping them evaluate placements near downtown Portland, neighborhood retail streets, transit routes and airport approaches.
Today, advertisers in Multnomah County can choose between two main types of billboard advertising:
Traditional billboards use large printed posters that are physically installed on advertising structures throughout the city. These are the classic billboard advertisements that many people associate with outdoor advertising.
Digital billboards, also known as Digital Out-of-Home (DOOH) advertising, display advertisements on electronic screens instead of printed posters. These screens can be found at busy roads, shopping areas, transportation hubs, retail locations, and other high-traffic venues across Multnomah County.
Through the AllMediaDesk platform, advertisers can currently access digital billboard screens in Multnomah County. Classic billboard formats are available through our managed booking service, with expert support throughout the planning process. Location selection is one of the biggest factors influencing the reach and success of an advertising campaign. Our team is happy to recommend the most effective mix of locations for your campaign goals.
High-traffic billboard locations are ideal for businesses that want to increase brand visibility and reach a broad audience.
The highest-reach digital billboard locations currently available through AllMediaDesk include:
One of the biggest advantages of billboard advertising in Multnomah County is the ability to reach different audiences depending on where your advertisements are placed. Every part of Multnomah County attracts different audiences, making it possible to adapt campaigns to local demographics and consumer behavior:
| Area | Best Audience for OOH Advertising |
|---|---|
| Downtown Portland | office workers, commuters, shoppers, tourists |
| Pearl District | shoppers, diners, affluent households, visitors |
| Lloyd District | office workers, retail visitors, eventgoers, commuters |
| Portland International Airport area | business travellers, tourists, airport staff, car renters |
| Gresham Station | retail visitors, families, shoppers, local commuters |
| Gateway Transit Center area | transit riders, commuters, hospital visitors, workers |
| North Portland near Delta Park | regional shoppers, commuters, sports visitors, truck traffic |
Not sure which locations are right for your campaign? Our outdoor advertising specialists are happy to help identify the best billboard locations in Multnomah County based on your objectives, budget, and target audience.
Advertising costs for billboards in Multnomah County can vary considerably depending on the format, the number and quality of locations selected, and the planned campaign period.
Across Multnomah County, billboard pricing is shaped by Portland's large population base, heavy commuter flows on I-5 and I-84, and steady exposure near airport, retail and employment districts.
The estimated monthly budgets below provide a useful benchmark for planning a billboard advertising campaign:
| Advertising Format | Typical Monthly Budget | |
|---|---|---|
 Traditional Billboard Advertising (OOH) | €21,000approx. | Request a plan |
 Digital Billboard Advertising (DOOH) | €17,000approx. | Request a planPlan it yourself |
