Targeting uses various characteristics to determine the probability of a person belonging to the campaign's target group or not. This makes it possible to target advertising more specifically at people who belong to the target group and thus use the budget more efficiently.

Example: The advertisement should be delivered to users with high incomes. The software combines the data as follows:
  • User listens via iPhone
    User listens via iPhone

    Based on the available data, it is known that iPhone buyers have a higher income than Android users.

  • User lives in Beverly Hills
    User lives in Beverly Hills

    By official data, it is known that the average income in Beverly Hills is significantly higher than in the rest of the US.

    This increases the probability that the listener has a high income.

  • The user listens to a station with classical music.
    The user listens to a station with classical music.

    It is generally known from studies that users of classical music have a significantly higher income than the overall population.

    Thus again the probability increases that the listener possesses a high income.

  • Due to the aggregation of these different characteristics it is obvious that the user has a high income. The advertising is therefore delivered to this user.

Targeting for the whole inventory

Targeting for the whole inventory

Particularly in the online audio sector, much listener consumption takes place on devices or through software in which no cookie can be placed. AllMediaDesk‘s special technology makes it possible to target the entire inventory for the first time, allowing the campaign to reach significantly more people from the target group.

GDPR compliant

GDPR compliant

The targeting does completely work without personal data, since other data characteristics such as a user’s taste of music are used to link data points. As such, our technology fulfills all GDPR requirements and is future-proof for a world of 3rd party cookies.

Are you interested in the possibilities of targeting without cookies?

GET IN CONTACT