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Billboards advertising in Lausanne (Out Of Home Advertising)
Lausanne is attractive for billboard advertising because it combines one of Switzerland's busiest urban transport networks with major shopping streets, universities, office districts, event venues, and steady visitor traffic along Lake Geneva. Businesses can compare billboard locations across Lausanne and build campaigns efficiently with AllMediaDesk's self-service platform.
Today, advertisers in Lausanne can choose between two main types of billboard advertising:
Traditional billboards use large printed posters that are physically installed on advertising structures throughout the city. These are the classic billboard advertisements that many people associate with outdoor advertising.
Digital billboards, also known as Digital Out-of-Home (DOOH) advertising, display advertisements on electronic screens instead of printed posters. These screens can be found at busy roads, shopping areas, transportation hubs, retail locations, and other high-traffic venues across Lausanne.
Businesses can book digital billboard screens in Lausanne directly through the AllMediaDesk platform. Our team also supports advertisers looking to book traditional billboard locations. A well-planned selection of billboard locations helps ensure your campaign reaches the right audience. Our media experts can help you identify the locations that best match your objectives and budget.
For advertisers looking to achieve maximum reach, billboard locations with high traffic volumes are typically the most effective option.
Here are some of the most visible digital billboard locations that can currently be booked through AllMediaDesk:
The effectiveness of billboard advertising in Lausanne often depends on choosing locations that match your target audience. Each district has its own character, lifestyle, and consumer profile, allowing advertisers to tailor campaigns to specific customer groups:
| District | Best Audience for OOH Advertising |
|---|---|
| Gare de Lausanne | commuters, rail passengers, business travellers, students |
| Rue de Bourg | shoppers, affluent households, pedestrians, café visitors |
| Flon | shoppers, office workers, nightlife visitors, students |
| Ouchy | tourists, leisure visitors, hotel guests, pedestrians |
| CHUV | hospital visitors, healthcare staff, students, commuters |
| EPFL | students, researchers, university staff, tech workers |
| Place Saint-François | shoppers, commuters, office workers, pedestrians |
Not sure which locations are right for your campaign? Our outdoor advertising specialists are happy to help identify the best billboard locations in Lausanne based on your objectives, budget, and target audience.
The price of a billboard campaign in Lausanne is determined by factors such as the advertising format, the chosen locations, and the campaign duration.
Lausanne billboard prices reflect the city's large population, university presence, and dense commuter flows, giving advertisers access to students, office workers, shoppers, and visitors across high-frequency urban locations.
The estimated monthly budgets below provide a useful benchmark for planning a billboard advertising campaign:
| Advertising Format | Typical Monthly Budget | |
|---|---|---|
 Traditional Billboard Advertising (OOH) | EUR 3,500approx. | Request a plan |
 Digital Billboard Advertising (DOOH) | EUR 3,000approx. | Request a planPlan it yourself |
